Kaleidoscope Innovation
Brand Evolution + Collateral
Well into its third decade, Kaleidoscope Innovation, a product design agency, has continued to evolve in scale and partnerships. In the repositioning of the brand, both in voice and visuals, one thing was clear: it’s time for Kaleidoscope to assert its place as a confident, bold expert.
We developed comprehensive design guidelines, revamped the online presence, and created both digital assets and physical collateral to set Kaleidoscope apart in a competitive market.
The visual overhaul focused on refining Kaleidoscope's identity to match the caliber of their work. Key updates included a more sophisticated color palette, modernized typography, and the introduction of dynamic textures that reflect the company’s energy and depth.
Deliverables:
visual positioning, brand guidelines, website, case study sheets, landing pages, apparel, photography direction, social media assets, etc.
CLIENT TESTIMONIAL“
Working with Erika to elevate Kaleidoscope Innovation’s brand and graphic elements was a true pleasure. I valued our design debates and discussions, where she balanced her enthusiastic perspective with our considerations. Erika encouraged a healthy dialogue and incorporated our inputs into subsequent refinements very well. I look forward to the next opportunity we have to work together!”
Karl Vanderbeek,
VP of Design +Human Factors | Kaleidoscope Innovation