Fount Kids
Global Rebrand
The global rebrand of FOUNT Kids was guided by the values of Wonder, Truth, Freedom, and Belonging. To create a brand that resonated with its young audience while still aligning with the overarching FOUNT identity, a careful balance of playfulness and sophistication had to be achieved. The visual language combines rounded edges, vibrant yet soft colors, joyful expressions, and clear patterns, creating an inviting and accessible atmosphere.
Each design element works in harmony to evoke warmth and clarity, capturing both the excitement and the strong foundation that FOUNT Kids aims to provide. At the heart of this foundation is a commitment to educational resources and Biblical teachings. To reflect this, the icon system draws inspiration from the very beginning—Genesis and the days of creation!
Deliverables: logo, color palette, typefaces, icon system, visual direction, photography direction, weekly mailchimp newsletter, social media graphics, apparel, and signage