Choice Property Resources
Brand Evolution
Many clients are attached to certain elements of their existing brand, so instead of a complete rebrand, I often focus on the conversation of a “brand evolution.”
For Choice Property Resources, we began by discussing the core elements—typography, iconography, and overall visual style. I worked closely with the client to refine these building blocks, ensuring that each decision aligned with their vision, but also where we could push the brand forward.
The trust built throughout this process ensured that the final result reflected their evolving identity and company.
Deliverables: brand book, updated brand elements, trade show collateral, social posts, sales sheets, and website