Charlane Brady
Branding + Capsule Collection
There’s yoga, mindfulness, and life coaching, and then there’s Charlane Brady. With a deep belief that true transformation begins with the breath, Charlane turned her personal journey into a brand and business.
Visually, the brand embraces a soft, organic aesthetic, reflecting the calm and clarity that breath work cultivates. Yet, its message is powerful: “transform your breath, transform your life.”
To further embody the essence of Breathe —& Begin, a capsule apparel collection was designed to bring the brand’s values into physical form. These pieces not only create brand awareness, but promote Charlane in yoga studios and wellness spaces where she shares her practice.
Deliverables: logo, color palette, typography, pattern, apparel, and collateral